Barakat – Logo & Brand Identity

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Barakat – Logo & Brand Identity for Fintech Company

Visual Identity • Brandbook • Financial Services

We developed a full brand identity and logo for Barakat Money, a modern fintech institution. The challenge was to create a design that communicates reliability, stability, and trust—core values in the financial sector. The logo concept is based on two overlapping circles: one filled with gradient gold and the other outlined. This symbolizes partnership, exchange, and financial flow. The intersecting shapes express unity and transparency between the bank and its clients. Key brand elements:

We also designed a detailed brandbook, including logo guidelines, color system, typography rules, and layout examples. This ensures consistency across all touchpoints, from digital assets to physical branding.