For USFLY, a fast-growing international delivery company, we developed a full brand identity system and logo. The task was to design a dynamic and recognizable visual language that communicates speed, trust, and global connectivity. The logo features a strong contrast between black and yellow — "US" in solid black and "FLY" in bright yellow — with a stylized motion swoosh to convey movement and air travel. The design balances corporate professionalism with approachability, reflecting both business efficiency and customer-centric values. We also designed a comprehensive brandbook covering:
The identity was built to scale — working equally well across websites, packaging, merchandise, and aircraft livery — uniting all communication under one clean, modern visual system.
